In a test with Southeast Asian marketplace Lazada, nearly half of the users who signed up on a form during the first week of a lead-gen campaign ended up selling on the marketplace, TikTok says. TikTok provides small business owners with an opportunity to tap into what content their target audience really wants to see, without spending a lot of money in advertising. If you can create exciting content consistently, the TikTok algorithm will display your content to more and more people, just like on Instagram.

They make an awesome video, wake up in the morning, and BAM! They have more followers than ever — but they have no idea how to keep the momentum going. TikTok is one of the tougher platforms for a lot of companies to master. The unique nature of the channel means trends usually change very quickly.

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Customize your preferences by tapping Who Can View This Video and choose between public, friends only or private . You can also toggle comments, Duets and Stitch on or off. Read more about buy TT Packages here. Save your video to drafts, automatically post it to other social media or post it to TikTok only.

All of our content is based on objective analysis, and the opinions are our own. For more information, please check out our full disclaimer and complete list of partners. British broadcaster, the BBC, is using TikTok to directly engage with school-aged audiences through its BBC Bitesize account. Content about exams, revision, and STEM subjects are covered, with young presenters sharing ideas and useful tips. That hashtag has had over 198 billion views and contains content from the BBC, Cambridge University, and Cosmopolitan Magazine.

Just like the video making feature in the Assets/Creative page, rendering an ads video is easy, or you can use the video that you created before from the library. When your video content is ready, it is time to move to the next step, setting up a campaign. On the Dashboard page of TikTok Ads Manager, please click on the Create an Ad button of the middle section.

Click Reporting on the TikTok Ads Manager dashboard, and you can customize the ad report. TikTok offers several metrics, such as Basic Data, Video Play, Engagement, In-App Event, Attribution, and Page Event. Respond to comments and likes from followers whenever possible promptly. Change up the format of your posts to keep them interesting.

44% of TikTok users discover products through ads in their feed. 44% of daily TikTok users want branded content to be fun and entertaining. Men’s Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Over the past couple of years, the short-form video platform skyrocketed in popularity as many of us turned to the app for a dose of inspiration and laughs when life itself was crumbling.

It is recommended that local advertising videos not exceed 15 seconds in length and spread across the screens, like Instagram stories. Clicking on the ad will take users to the website or app. It is possible to make an excellent video advertisement with your products. Upon clicking on your advertisement, your customers are directed to your product page. If your website provides them with good products, they will make purchases.

If it isn’t interesting quickly, then it gets tuned out quickly. Since TikTok is largely a youthful audience, it can be tempting to overcompensate with ads that can end up with cringeworthy results. This is a great TikTok trend to introduce your online community to your closest friends, by describing them and their personalities in a super cool way. In the first 3 pictures, you can show photos of people reading books and drinking coffee in a generic environment.