Summing it up, Instagram is no longer the modest photo-sharing app it used to be. It has now grown to a billion active users per month, making it the third-largest social media site — after Facebook and YouTube. All strategies discussed in this guide are the latest and adding them to your arsenal will surely help you skyrocket your Instagram success in 2020 and beyond.

With this change of behavior, it presents a great opportunity to package and monetize your knowledge and influence. If you have a number of people that are reading your blog posts and visiting your website, then you can sign up for a Google Adsense account and begin running ads on your page. You’ll make money for the clicks or impressions that your website brings in.

Read more about here. If you want to keep your Instagram marketing strategy organized, it makes sense to document the hashtags you find and work up to creating a database. While all of these hashtags are related, bear in mind that not all are relevant. If you tap on some of them, you’ll see that the content tagged isn’t a good fit for your own. For example, if you tap on #portugalfit, you’ll see lots of gym selfies, and if you’re content isn’t related to gyms, this hashtag will be the wrong content-audience fit. Say, your ultimate goal of being on Instagram is raising brand awareness. This means that the KPIs you’ll want to monitor are those focusing on reach, impressions, reach by post type, etc, rather than clicks in the bio link.

One way to create and/or post to a Story Highlight is with a current Instagram Story. Like your typical phone camera, the thunderbolt icon controls the flash and the arrow icon switches the camera view between front and forward-facing. Instagram has recently added filters that you can access by tapping the smiling face next to the arrow icon.

If your business thrives on community, you may want to look to engagements as your KPI for photos and videos. However, if you boost an individual post, you may want to switch that KPI and focus on reach to see what kind of impact your content has made on the Instagram community as a whole. While photos, videos, and carousel posts all appear in-feed, the way users interact with each type of content is vastly different and can affect performance.