Instagram is an increasingly popular platform with enormous potential for brands. It’s visual, narrow-purpose use allows for your brand to express a personality. Additionally, it allows you to attract new customers and connect with brand enthusiasts due to its high levels of engagement. Like with launching a new profile on any other social media channel, it’s hard work to get it up and running.

Cross-promotion can help your hashtag spread more quickly and give your company more visibility. For instance, maybe your direct competitors post on Instagram just once per week. You can stand out from the crowd by posting daily or even several times a day.

Read more about here. Recent research seems to suggest that posting just once or twice a day is optimal for increased reach, likes and shares – and therefore followers as well. In the same way that people use hashtags to check out similar posts, people use Instagram’s Location tags or “Geotags” to do the same thing. I know that every time I’m about to travel somewhere, I check Geotags to see the pictures people post from that place.

As mentioned above, more shares and more visibility equals more potential followers. You may have ten thousand real followers – but if the majority aren’t your target audience then your follower number once again becomes a vanity metric. Before putting work into building your Instagram followers, spend a bit of time profiling your ideal audience. Refer back to your business goals and create some clear buyer personas. This will help you identify the most valuable type of follower. In the last couple of years, Instagram has been putting serious effort into clamping down on fake followers and dodgy tactics to build followings.

High-quality content with high levels of engagement is strengthened by Instagram’s algorithm with greater organic reach. If you want to use hashtags to win followers, use this theory to inform your hashtag choices. For example, don’t post a photo of your café’s Sunday brunch special and use #yoga just because it’s popular. People searching #yoga on Instagram aren’t going to follow your café.