The United States of America, the Baltic states, and the United Kingdom are examples of these markets. As a direct consequence of Entain’s acquisition of Enlabs, which was finalized earlier this year, the Baltic region will be given an especially significant amount of attention and emphasis.
Entain’s studio, CR Games, which is located in Oldham in the United Kingdom, is now working on the development of the newest installment of the Big Banker video game series as a means of distributing material into the Baltic region. This pertains solely to consumers based in Latvia as well as players residing in various other regions of Europe.
A Priority Is Placed Upon Entertaining Games
According to a statement released by Colin Cole-Johnson, the Gaming Director at Entain, the company’s top aim is to develop intriguing casino games online and engaging products for its clients. He is confident that this will not only make the gaming experience more enjoyable for the millions of people all over the world who take pleasure in Entain’s goods, but that it will also be an essential factor in the company’s continued expansion.
The Gaming Director further mentioned that clients place a high importance on exclusive games that are both innovative and adapted to their needs. Because the company will be developing more of its own casino games online, it will have complete control over everything that goes into them. This means that the company will be able to provide clients with fantastic experiences while also ensuring their entire safety.
In addition to this, Entain is aiming to release some exclusive content with a Formula One focus. This is a direct outcome of a collaboration deal between PartyCasino, PartyPoker, and McLaren brands, and it is anticipated that it will be released later on in the year.
Intent on Increasing the Headcount by Two
Entain also has plans to more than double the number of individuals working inside its in-house studios in the United Kingdom, India, and Italy, bringing the total number of employees working there to roughly 300. This is being done so that the company can deliver its assortment of exclusive, exciting new casino games and experiences across its targeted regions. CR Games intends to establish a total of eight new positions in the United Kingdom.
Additionally, the development team will be working on a new collection of recreational games, one of which is called Fiery Wilds. These online casino games are currently being created for the market in the United Kingdom in addition to other areas. Other material is forthcoming from Entain, and it will include free-to-play slot tournaments. Since June, more than 300,000 consumers living in the United Kingdom have participated in these competitions.
In the meantime, as a result of the fruitful cooperation that the FTSE 100 operator has formed with BetMGM, approximately seventy percent of the consumers of the entertainment giant are participating in games and content that were developed by Entain.
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