The next generation started changing the laws of content consumption, leaving selfies and blog posts for short, engaging videos. While other media were observing the change unfold, Instagram took proactive actions and reinvented itself — again. The platform made brief engaging video content its centerpiece and called it Instagram Reels. By focusing on the right times to post, you will be able to improve your position with the Instagram algorithm and get more traction on this social media platform.
Videos with strong narratives often stand out amidst the plethora of random content. Furthermore, if your target audience enjoys the video, they are likely to share it on their social media profiles. Just like the name implies, Traackr is one of the top tools out there to help you build an effective influencer marketing campaign and track it. They encouraged users to film their adventures and submit them for a million dollar contest. As a result, they’ve gotten over three million posts with the hashtag #goprohero and plenty of micro influencers to join in the fun. Ensure that they are a mix of common and unique ones and encourage your influencers to use this successful combination of hashtags in their posts.
This partnership worked because Jaime King helped Harper’s magazine access an audience they wanted to reach. If you want to get the most out of this, you should work with highly relevant influencers. When you need to create a post, you can simply load a template and replace the text and photo or video footage. The easiest way to maintain a cohesive feed is by using templates. This can also quicken the process of creating engaging and visually cohesive Instagram posts. Setting up your account with a recognizable profile picture, a well-written bio, and matching highlights will help with this.
If you need some help finding niche and industry-specific hashtags then you may want to check out Later’s Hashtag Suggestions feature. All of that being said, it’s definitely not a bad idea to partner with influencers with big followings! So while accounts of all sizes are getting fewer likes, comments, and followers in general than they did in the past , bigger accounts seem to be taking a bigger hit.
Although it may be at the top of the funnel, through content, it is an effective way to get people moving through the funnel. Instagram Stories is a great way for your business to interact with followers, humanize your brand, and generate more customers. This feature is an effective tool for showing existing and potential customers what makes your brand relatable and/or interesting. After all, 200 million users visit at least one Instagram business account per day. So, they’ll keep a close eye on what you’re posting and where. As the SOCE pointed out, social media platforms that feature visual content have the strongest positive trends in engagement.
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Even if your viewer doesn’t get the overall effect, you want them to be able to see the storyline of the Instagram video — even if it’s silent. Whatever your focus, using Instagram video posts to share short, snackable content is a great strategy. The meal delivery service often shares loveable video content that’s relevant to their target market and provides value to them. Carousel posts can be shared in landscape, portrait, or square formats — but you have to stick to just one photo format. The reason is that, like Instagram videos, carousel posts are more versatile than single photos posts. Plus, you can incorporate both photos and videos into your carousel posts, so they’re a great place to get creative.
As your handle rolls out more content, you can squeeze more engagement. However, you need to know the best time to post your content. In 2020, users also have the ability to follow their favorite hashtags, helping your Instagram posts reach an even wider new audience. WIth Instagram rolling out ecommerce features like shoppable Stories, Instagram shops, and in-app checkout, you can build an entire sales funnel on Instagram.
A HubSpot study of over 100 million Instagram posts found that Carousel posts were the most engaging post type, earning around 62 likes and five comments each. There’s also a quick CTA in the caption so potential shoppers know to head to the link in their bio to find the products they’re interested in purchasing. Get creative and make some eye-catching Reels that’ll stop users in their tracks while scrolling through their feed. One way to create an intriguing teaser is to show someone using your product. Whatever you choose to show, make sure to show your workplace or colleagues in a natural state, as if your followers happened to be peeking around the curtains. This type of Instagram post works for all types of eCommerce brands—regardless of what you’re selling.
It’s vital that you caption your images and videos, but it’s equally crucial that you use relevant hashtags for your posts. When done correctly, the hashtags will help users discover your content quickly. To put it simply, content marketing is the marketing strategy using content to promote your business. It is about creating brand awareness and bringing people into your funnel.