If you can provide that content, your brand will be the one those customers first engage with. Different people and businesses use Google Sheets as a content planning tool in a range of different ways. First of all, it’s important to create the calendar framework. You’ll save a lot of time by using the framework created by Megan Minns. At a glance, the content planning tool or social media calendar template should enable you to see exactly what the format of the content is and where it will be posted. Most content planning tools will use a combination of colors, symbols and tags to help make this clear.

With clients, I usually use the analogy of a train careening off the tracks. The strategy you establish should include research , your goals,messages, and themes, all created with the target audience in mind. Being able to circle back to the strategy allows you to keep the train firmly on the tracks headed toward its destination. These detours not only make a mess of your best laid plans, but they confuse your audience. Now, let’s dive in to learn the specifics of how to create a content marketing plan. Read more about https://www.geekafterhours.com/why-do-you-need-to-make-a-content-plan/ here. Curious how our former HubSpot Head of Content SEO Aja Frost put together our content strategy?.

To convince them, show that you’re an authority in your space. And devise a content marketing strategy that helps you reach people when they need you most. Content marketing strategy is the set of steps you take to research, create, publish, and promote information that’s of value to your audience. Content is nothing more than text, audio, or video that helps people solve problems.

Assessing key performance metrics and setting goals according to them allows us to distinguish success from failure. And influencer marketing doesn’t have to be reserved for the promotion of physical products. Later regularly works with influencers like Jera Bean to share the benefits of our digital social media management tools. Planning a product launch on social media is a huge opportunity to attract new followers, make sales, and convert your existing audience into customers. For the best results, plan out your content calendar a few weeks in advance, ideally a month. If you leave your content planning to the last minute, you run the risk of making mistakes.

They know why they want to start creating content but rarely dive into the specific article ideas and resources they want to create. Post-purchase content may not be flashy in the sense that it attracts traffic and social shares. But it’s one of the best ways to solve the business issue of too many inbound customer support requests. A customer support strategy would have its success measured along the lines of reducing support tickets and, ultimately, retention. Maybe your content team can put together a mean blog post but lacks the skills to create high-quality videos.

Customers often buy the story before they buy the product. Content and story telling is how you engage those customers. The truth is that no competitor is gonna wait for you. Companies are using every marketing tactic to be on the forefront of customer’s buying funnel and to keep those customers.

At $10k, you should have 6-12 writers working on your projects and for $15k a month, you’ll need 8-16 writers and a dedicated social media manager to get the job done. The majority of organizations reported having a small or one-person marketing department. So, it’s no surprise that 55 percent of B2C marketers outsource their content marketing planning and execution. And surprisingly, larger businesses with 100+ employees were more likely to outsource than smaller organizations.

Access to reliable information is the way to make that happen, and that’s why I spend my time chasing it down. When I’m off the clock, you can find me working my way through an ever-growing list of podcasts. Drop me an email () or follow me on Twitter (@ThomasGermain) for my contact info on Signal. The service is host to a variety of exclusive content, particularly in the realm of podcasts.