When it comes to TikTok, more followers doesn’t mean better engagement. In fact, Statista found that creators with smaller followings generate much higher engagement rates. There are no official figures to say exactly what TikTok earned in 2020.

Like most social media apps, the best engagement happens right when people wake up and before they go to bed. Generally, the best times to post on TikTok are between 6-10 in the morning and 7-11 in the evening . While studies show posting at these times is helpful, it’s always a good idea to research your audience. Figure out when they are the most active and be sure to post then. Using this strategy in combination with hashtags is a great way to increase traffic. This ended musical.ly and made TikTok a worldwide app, excluding China, since China already has Douyin.

The offers that appear in this table are from partnerships from which Investopedia receives compensation. Investopedia does not include all offers available in the marketplace. The majority owner of TikTok is ByteDance, a Chinese technology company. In late 2020, following pressure from the Trump Administration, ByteDance agreed to create a new company, TikTok Global. In this proposal, ByteDance would continue to own 80% of TikTok Global, with Oracle and Walmart as its minority owners and U.S. partners. As of May 2021, the deal is on hold pending review from the Biden Administration.

The main target audience is young bloggers who have transferred their lives to the virtual plane. Today, many bloggers get a good income from advertising in social networks. The second most popular “feature” is adding a soundtrack to the video.

Filters and effects are used to make your videos more compelling and engaging for viewers. TikTok offers creators and brands a wide variety to choose from, and regularly releases fresh, new options. Its vast library of effects and filters is a big part of what sets it apart from competitors like Instagram Reels.

For example, it only counts users who log in at least once a month consistently over a calendar year period, and it attempts to weed out the fake accounts from its estimates. This is meant to provide clients with a more consistent “apples to apples” comparison across all platforms. The low cost airline has faced its fair share of difficulties due to Covid, but that didn’t stop the brand from creating some excitement on social media. Ryaniair’s TikTok account does not seem a likely one to get tongues wagging, but its funny and quirky videos have attracted a following of 1.2 million.

The most popular use of the app was to create videos where they were lip-syncing and dancing. While the app was previously known for capturing the attention of the pre-teen audience with easy sing-along videos, it’s usership has grown to include users of all ages. Celebrities, kids, their parents, and probably your neighbors, too. Sketch comedy bits, dance battles, a wide range of tutorials — you name it. Whatever you can possibly imagine is going down somewhere on TikTok, and that’s why, before you know it, you’re caught in an endless cycle of scrolling. Read more about buy Tik Views here. But if you’re new and looking to get straight to some of the best content on the app, look no further than the most popular TikTok accounts.

As well as targeting age, location, and demographics, advertisers can target people who have viewed similar content to theirs. Advertisers can sign up to TikTok for Business to run self-serve advertising campaigns. Bear in mind that TikTok is different to other video platforms such as Instagram in that it values genuine content from its creators. Artist, Doja Cat is one personality on TikTok to amass 14.7 million followers by posting content that shows off her personality and comes across as genuine. TikTik users value real content that they can relate to and believe people because they are like themselves.