Business accounts don’t get as many trending audios to use, which can make a brand go viral. TikTok reverses this and prioritizes videos from creators you’ve never seen before. As mentioned earlier, this discovery engine means every video has a chance to go viral, no matter how many followers you have. If you have a niche and you post high-quality content on a regular basis, you’ll eventually get tons of followers, even if they aren’t totally interested in the niche aspect. To use our previous example, if you post awesome fashion-related TikToks like try-ons and product reviews, you’ll get followers who love fashion even if they’re shorter than 5’10″.

Responses can be in video form and can range from 15 seconds to three minutes. 39% of TikTok users say “lifting spirits” is a key factor when they decide to buy a product. 29% of users say they weren’t able to buy a product they discovered on TikTok because it was sold out. 35% of TikTok users buy something they see on the platform. A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products.

While the segment began on Fallon’s late night show, it quickly became a TikTok staple. The challenge encourages users to upload videos of themselves rolling on the ground to Western music like a tumbleweed. As it stands, 14,850 users have shared their take on the popular meme. If you want to make a classic TikTok video, try adding music to it. There you can access a vast collection of different clips to choose from. For a lip-syncing video, add sound before you start recording.

Firms can effectively showcase product benefits through a challenge to its target audience. This way, firms can promote the product through a single 15-second video on multiple platforms. I almost never use this option because it gives me anxiety, but certain videos are easier to film in the app. For example, if I am making a video based on a trending sound/song, I will just click on the sound and select the “use this sound” option, then film.

I love this clip in particular because she includes all the moves so you can follow along. Read more about buy Tik Likes here. While this might not be one of the easiest TikTok dances for beginners, it’s a good one to start with once you’ve mastered the basics and want to move onto more complicated challenges. If you’re not on TikTok yet, I challenge you to see what happens when you download it and start scrolling it’s “for you” page. Pay TikTok influencers to create content that includes your product or tags your brand TikTok account. If you are a brand and you’re not on TikTok yet, I encourage you to create an account and experiment with the suggestions in this article. You might not nail it the first time, but I know a bunch of you are ridiculously creative and you’re going to catch on quick.