It seems like there’s a “holiday” for everything these days. Events like National Sibling Day and National Ice Cream Day generate a ton of engagement on social media. Join in the fun by participating in a local, national, or world trend. A newsjacking post is a great way to post humorous content that relates to light-hearted events. Similar to employee reposts, user-generated content is curated content from your fans and followers.

Also a Stanford graduate, Krieger had previously worked as an engineer and user-experience designer at the social media platform Meebo. The two knew each other from their time as students at Stanford. Just like with Twitter and other social sites, users on Instagram choose certain hashtags over others. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered. Cross-promoting involves posting similar content across various social media channels. It’s also effective at increasing brand awareness and growing an audience on Instagram.

Boomerangs allow you to put a quirky spin on traditional video. Read more about here. Boomerangs created using a burst of photos and stitching them together for a short, repetitive video. These kinds of posts are fun for circumstances like jumping, toasting glasses, or high-fiving. Editing photos only takes a few minutes and can massively impact the quality.

Their employees are often in regular or close contact with people working for social media platforms, Instagram included. So they might be able to put in a good word for you here and there. To avoid impersonation, fake accounts of brands or celebrities and to get rid of spam. It’s all about ensuring credibility and building trust among the Instagram community. The “magical” and desired badge differentiates official profiles from those not yet verified. And for some users, the feeling that they are better than others is all they want from the badge.

Use your Instagram Story Highlights to engage, inform, and delight your followers. Instagram Story Highlights can also be used to create a menu. Story Highlights are virtually an extension of your bio because they’re at the top of your Instagram profile.

Post photos or videos of your product used in the real world. The key is to be as creative as you can be in order to make people take action. Like any change to your social media approach, we suggest you try testing new versions to see which one engages your customers the most. Instagram content strategy is vital because it is the key to the success of Instagram marketing. It helps you determine your goals, identifies your content style and theme, plans a post scheduling, and develops a plan that will work best for your target audience.