But Instagram’s algorithm, influenced by the rise of TikTok, has started favoring short videos called “Reels” over photos. Unlike videos, which people have been posting to their Instagram pages for years, reels live in their own feed and are limited to 60 seconds. As videos do on TikTok, reels replay on a loop, and scrolling through them is incredibly addictive. Read more about buy TikTok Followers here. Google is reportedly in talks with Facebook and ByteDance to include TikTok and Instagram videos in search results.

Rather than browse mindlessly, look for trends you could participate in and add them to your favorites. Visit the page of the trend whether it’s a hashtag, sound, or effect to determine if it’s still active. If recent videos using this sound are a week old, the window may have passed. People can search any hashtag, trending or not, to zero in on videos, sounds, effects, and communities of interest related to that hashtag. Using the right hashtags will bring the right people to your page.

TikTok’ers are perceived as more relatable and authentic compared to the perfect ‘lifestyle’ influencers and celebs of Instagram. And seeing ‘real people’ using the products creates a great level of trust between brands and consumers. The launch of Reels comes as TikTok faces a potential ban in the United States by President Donald Trump or a possible partial acquisition by Microsoft. ByteDance also said Sunday that Facebook was among the troubles in its path, accusing the company of plagiarizing its product with Instagram Reels.

TikTok provides more analytics but Instagram can provide link clicks. With TikTok creators gaining more momentum and followers as TikTok takes off, there are more opportunities to collaborate with these influencers to promote your brand. The biggest TikTok influencer Charlie D’amelio has 102.5 million followers.

They’re videos shot by people using their phone camera and edited directly on the app. In some cases, the janky visuals or sounds are part of their charm. When a large portion of users are all liking videos that use certain attributes, they are all signaling to the algorithm that they really enjoy content with those attributes. Thus, by creating content using those attributes, you increase your chances of being seen by that large portion of users. The competition for creators between TikTok and Instagram is not a zero-sum affair.

At a time when IG is throttling page reach…they’re actively boosting content published to Reels. Instagram wants to be the one and only place you create, edit, and post your content. Anyone with ambitious ideas for YouTube videos and beyond can upgrade their productions with the Zhiyun Weebill 2, a compact gimbal with a display that can easily handle anything you throw at it.

You can make stuff for your friends, or in response to your friends, sure. But users looking for something to post about are immediately recruited into group challenges, or hashtags, or shown popular songs. Large audiences feel within reach, and smaller ones are easy to find, even if you’re just messing around. Some users might feel affronted by these assertive new automatic features, which are clearly designed to increase interaction.

TikTok is more vulnerable than ever before, and the timing of Reels’ launch is no coincidence. TikTok’s short video sharing platform has been an instant hit among consumers from day one of its launch in September 2016. Since then, many top rivals including Meta-owned Instagram and Google YouTube have rolled out their own versions– Reels and Shorts, respectively, and they too have tasted success with significant view counts. TikTok is not just another fad – it is filling a void in the online world that has been growing over the past decade, for an authentic, communal, and adaptive social media.

On June 28 the page announced via Twitter that their new platform would be TikTok for the time being as a result of the ongoing account issues. They revealed that they planned to post to that account “every day and consistently,” asking for people to contact them with information about tea and drama. It’s easy to make a video on TikTok, not just because of the tools it gives users, but because of extensive reasons and prompts it provides for you. You can select from an enormous range of sounds, from popular song clips to short moments from TV shows, YouTube videos or other TikToks. You can join a dare-like challenge, or participate in a dance meme, or make a joke. It’s also important to remember that TikTok is still relatively uncharted territory, with lots of potential but not a lot of history just yet.