Initially they announced that the Instagram algorithm wouldn’t promote Reels with a TikTok watermark, but that didn’t seem to stem the tide. Read more about buy Tik Followers here. Now they have announced Instagram is no longer a “square photo-sharing app”. Hashtag challenge ads – this ad serves as a banner ad to the user that takes him/her to the page of rules of the featured challenge.

And based on the huge number of users, the biggest reason to consider TikTok is because that’s where today’s consumers are. Now you might be saying, can’t I just do video marketing on Facebook on Instagram? Well, the answer is yes, but because TikTok’s medium is solely video, advertisers have the ability to connect with users through the use of sound. With Facebook and Instagram, advertisers are usually limited to static images or short videos, and the average user is less likely to turn on sound when viewing an ad on these platforms. I’d encourage brands to use popular songs or sounds that are trending on TikTok so the ad feels native to the viewer.

With each category basically representing a different stage of the sales funnel, from top to bottom. For the sake of an example, let’s say you’re a beauty brand – your persona could be women, aged 18-34, living in the UK, and with an interest in cosmetics. You can then go ahead and create a persona, or your ideal customer or user. We believe the best way to show you the benefits of marketing techniques is through a case study.

Most of all, the Gymshark brand doesn’t take itself too seriously. Much of its TikTok feed is made up of relatable takes on a typical fitness journey, whether that’s accidentally using gym equipment incorrectly, sneakily skipping leg day or struggling to keep up with friends. With a myriad of filters, effects and editing techniques to choose from, TikTok has opened up new and unique marketing opportunities for those brave enough to take on the challenge. 1) You have the creative capacity to create unique, experimental content for the platform. Trends can be short-lived, however, so always stay on the pulse of what’s happening and act fast to produce content that feels relevant.

While that pales in comparison to the likes of Facebook (2.449 billion users), it still makes TikTok the seventh most popular app. The number of users in the United States alone could be as high as 60 million, with potential for significant growth. Right now, TikTok is in a period of enormous growth, and marketing on the platform is still in its infancy. But as more and more brands use the platform for communicating with their audiences, you can expect to see more tools that are useful for businesses, like being able to track data, stats, and metrics. Linktree– TikTok rolling out the ability to add a link to user profiles is a huge opportunity for “link in bio” tools, like Linktree. Since their ideal users are already on the app, having a strong TikTok presence is key.