These are the 9 social media trends we think you need to know to stay on top of your game in 2022. Make sure that the people who make decisions have access to what you learn. Whether you’re running a one-woman flower shop or have a team of two hundred marketers, social listening will surface issues and opportunities that can affect the whole business. 43% of respondents said “the decline of organic reach and the need to increase paid advertising budgets” was their biggest challenge on social media.

When Bernstein posted about getting in shape with Bodyworewhat, an extension of her own brand, her photos also included FIJI water bottles. In dedicated posts, she promoted FIJI by reminding followers about the importance of staying hydrated with a discount code for home delivery. Cotton brand, encouraged beauty bloggers and their followers to post “naked” (makeup-free) selfies as part of a cheeky “Sleep Naked” sweepstakes. When the campaign launched, celebrities like Jennifer Lawrence, Drew Barrymore, and Taylor Swift had already posted their own selfies sans makeup. Though the celebrity posts were not affiliated with the campaign, Swisspers’ target audience was already familiar with the underlying concept. Travel Mindset specializes in influencer marketing for tourism brands, but the examples below come from a variety of sources.

For marketers looking to reach consumers across several different platforms, there’s no better place to start than Instagram. User-generated content from normal, everyday people will continue to thrive this year, as online users continue to alleviate their boredom and lack of social interactions by finding their voice on social media. Livestreaming on Instagram increased70%during the first few months of the pandemic, and this trend will likely continue.

To understand what works on a specific social media platform, you can always crack open the strategy social media of influencers by religiously following them on social media. To go deep into this, you can always keep an eye on the popular Twitter trends, influencers’ techniques, and value-driven content creation strategies. The political appeal of harnessing nano-influencers—accounts with fewer than 10,000 followers—and other small-scale influencers is manifold. Lastly, small-scale influencers are inexpensive,20 enabling the mobilization of multitudes in order to target highly specific audiences with “authentic” political messaging. Sarah’s story illustrates how social media “influencers” can legitimize and spread harmful ideas, as well as the way the incentive structures have changed for those who post this type of content. This monumental growth in popularity also put certain social media markets on a path to serious expansion.

Influencers use numbers to attract clients and companies pay a lot of attention to analytics to decide which influencer to choose. Businesses are already looking to work with influencers who are experts in a specific niche. In 2022, we may see more performance-based deals, i.e. based on the number of sales or clicks. We will be delving deeper into each of these topics over the coming weeks, as we feel they’re incredibly important to help shape a solid influencer strategy in 2020. If influencers are further financially bolstered by affiliate revenues, paid deals could actually decrease the money they could make through product promotion .

Read more about here. This created more competition for paid search advertising as retailers focused more on driving sales digitally. This forced independent brands to look for opportunities to win elsewhere, like influencer marketing – which around 33% of sporting goods brands are focusing on in 2022 according to ROI Revolution survey data. Influencer marketing will be a major trend for sporting goods and athleisure brands in 2022. For the sporting goods and athleisure sector, the past two years have brought unprecedented sales growth.