It is written in the style of the site publishing it, much like native advertising, but isn’t actually an ad — it’s a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution. Native advertising embeds your video content onto a third-party website in a natural way that doesn’t disrupt the user’s experience.

Remember that each tactic needs to meet your target prospects at each stage of your sales cycle . If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. “Going to conferences is a great way to build brand awareness and get face time with potential clients,” says Daniel Lynch of Empathy First Media. And while ads can help boost your reach and revenue in the short-term, they can also be costly. In good news, our respondents provided lots of tips for keeping advertising costs low.

You can have your company name printed on their kits in exchange for buying them for the school. Get in touch with the headteacher to see how you can get involved. Don’t forget to use your contacts to help get your name out there. Read more about buy IG Likes here. Give friends and family some of your business cards and ask them to help promote you. There are physical community corkboards everywhere – at your local supermarket and pharmacy, even your local library. Always prioritise and make your existing clients feel special.

It’s the how of how you’ll get customers interested in your products and services. This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event. No matter what your goals are for content marketing, focus the content on your customers and audience.

“Landing pages” are where your site visitors initially “land” most frequently. “Keywords” are the words people use on Google or other search engines to find your website. You also need a plan to reach people beyond your existing audience.